4 South African Beauty Brands You Need To Know in 2025
South African beauty brands space is innovative and exciting at the moment and of course female-led.
Impulse Africa Magazine has highlighted 4 South African beauty brands that hold the highest of standards when it comes to sustainability and natural alternatives.
At just 14 years old, Rabia Ghoor started a makeup brand in her bedroom in Pretoria. With just two products, an Instagram page and the teen entrepreneur’s determination to launch an innovative digital makeup brand, Swiitch Beauty was born.
Ghoor has since won The Forbes Young Achiever award and today the brand is one of the most popular and leading local cosmetics brand in South Africa.
Ghoor’s vision was to build an accessible and desirable beauty brand with products that didn’t break the bank but also delivered on their promises.
With the notion of, creating affordable local products without compromising on the quality. The hype online specifically on their Instagram speaks volumes in terms of the popularity and love for the brand and constant innovations.
Constance Beauty was established after founder, Constance Bhebhe grew tired of not finding full coverage lipsticks that last all day. The range which started with only five lipstick shades quickly grew to nearly 30 and now carries eyelashes, face powders, eyeshadow and a line of repair skincare.
The brand is loved and worn by celebrities like Bonang Mathebe and top beauty influencers have also won favor from thousands of local women who seek high quality cosmetics.
All Constance Beauty products are vegan and cruelty free, from matte lipsticks, glosses, face creams and cosmetic contact lenses.
ALSO READ: South African Beauty Influencers You Need To Know
SkinFood Apothecary is an artisanal skin care collection using only the finest exotic and nutrient-rich ingredients to deliver exceptional results, indulgent concoctions, all crafted from organic and nutrient-rich ingredients, will inspire you to take your self-care rituals to new heights.
The founder of Skinfood Apothecary is a self-confessed skincare addict as far back as she can remember. She had tried almost every skincare brand that was available on the South African market. As there were no authentic organic skincare products available in South
Africa 15 years ago. This long journey had finally led to the creation of Skinfood Apothecary, with the intention of introducing an authentic organic skincare range to the South African market.
Skinfood uses only the finest and most potent ingredients sourced from all over the world, proven to deliver results.
When Founder Margaux Knuppe couldn’t find any skincare brands that would meet the needs of her beauty needs as well as have a positive impact on other, she naturally decided to take on the venture of starting her own brand.
A brand that oaths on skin-friendly products all the while supporting woman who harvest their ingredients which included the star ingredient known for anti-inflammatory properties; Bulbine frutescens. Today they are known as a luxury African skincare brand that is ethically sourced, cruelty-free and is rooted in tradition and refined by science.
Each Afari product sold directly benefits the women harvesting the plants in rural Limpopo.
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